EMSB Course

By Peter Onwe Uncategorized
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About Course

Welcome to our comprehensive email marketing course, designed to help you build and nurture a loyal and engaged email list for your business.

This course covers the key aspects of email marketing, including how to create an effective lead magnet that attracts your ideal audience, design a lead capture page that converts visitors into leads, and drive traffic to your website or landing page. You’ll also learn about unconventional list building methods that can help you stand out in a crowded market and reach a wider audience.

In addition to list building strategies, we’ll also cover email marketing best practices that can help you craft compelling and effective emails that resonate with your audience. From subject line optimization to personalization, segmentation, and testing, you’ll learn how to create emails that drive engagement and conversions.

Whether you’re just starting out with email marketing or looking to take your existing email campaigns to the next level, this course is packed with practical tips, actionable advice, and real-world examples to help you succeed. Join us today and take the first step towards building a strong and profitable email list for your business!

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Course Content

Course Overview
In this video, we gave a detailed walkthrough on how to build a list of subscribers. We gave out all the details, from how you can easily create your lead magnet by yourself or hiring someone, to driving traffic to your lead page, and host of other things. Happy viewing

  • Introduction To List Building

Your Lead Magnet
Lead Magnet refers to a free resource or incentive that you offer to potential customers in exchange for their contact information, such as their email address. This particular lesson covers how you can create quality lead magnets that speak to your target audience's needs and interests, as well as how to promote it and integrate it into your overall email marketing strategy. A well-crafted lead magnet can help attract and nurture leads, ultimately leading to increased conversions and sales.

Creating A Lead Capture Page
The lessons under this topic cover the process of designing and building a web page that is specifically designed to capture leads' contact information, such as email addresses, through a form or other call-to-action. This lessons includes best practices for creating a visually appealing and compelling lead capture page that aligns with your brand, as well as tips for optimizing the page's layout, copy, and messaging to encourage conversions. By creating an effective lead capture page, you can increase the number of qualified leads you collect and ultimately grow your email list and business.

Driving Traffic
This topic covers various strategies for driving traffic to your lead page. The focus would be on helping you understand how to attract the right kind of traffic to your website or lead capture page, and how to optimize your marketing efforts to increase conversions and ultimately drive revenue. By mastering the art of driving traffic, you can build a sustainable stream of leads and customers for your business.

Delivering Your Lead Magnet
This topic covers various ways to deliver your lead magnets, such as through an automated email sequence, a thank-you page, or a download link in an email. The focus of this course is to help you understand how to set up the delivery process of your lead magnet so that it is seamless and effective, and how to ensure that leads actually receive and engage with the lead magnet. By delivering your lead magnet successfully and in the right way, you can nurture leads and build trust, ultimately leading to increased conversions and sales. There's a 30-day email sequence we've written to help you achieve this

Unconventional list Building Method
In this module, we talked about a unique approach we've been using to build a hyper responsive email list that goes beyond the standard methods of offering a lead magnet and promoting it through various marketing channels. The focus of this module to help you understand how to think outside the box and identify creative ways to build a quality email list that align with your brand and target audience.

Email Marketing Best Practices
This topic covers various best practices, such as segmenting your email list, personalizing your emails, optimizing your subject lines, including clear and actionable calls-to-action, and testing and optimizing your emails over time.

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